Over the weekend I was told on social media I was ‘lucky’ to have such a sizeable following. This struck me as odd as it’s not as if I woke up one morning and my followers count had gone through the ceiling. I wasn’t aware of any wand waving or puffing of smoke. The words ‘abracadabra’ or ‘hocus pocus’ never crossed my own, or any other person’s lips, as far as I’m aware.
No, it’s instead taken four years of engagement, promotion and sheer pig-headedness to get me to where I am today. I’ve turned up every day on social media and bared my soul. I’ve written thousands of blog posts and tens of thousands of tweets. I’ve probably replied to hundreds of thousands of comments. It’s been a challenge to keep my various accounts going and remain original and relevant to my various audiences.
I appreciate some of you might think I’m being a little precious, that I might have misinterpreted this as a perfectly innocent comment. Well, maybe so, if the person in question hadn’t followed it up with a number of other tweets leaving me with no doubt as to their thinking on the subject. I was judgemental and getting on ‘my high horse’ in suggesting that my efforts might have been as a result of my own efforts.
The tweet in question received about 250 responses with the large majority agreeing that you create your own luck via your work ethic and ability. It’s an interesting debate for sure so I thought I’d extend it to the WordPress community. Is there such a thing as luck when it comes to building a social media platform? Or do those who wish to promote their work need to knuckle down and avoid jealous barbs aimed at the comparative success of others?